My name is Michael Gorman. I’m a writer, editor, and content marketer.
I craft tailored narratives that connect with audiences in the right way at the right time.
How we can work together
As an extension of your team, I create clear, cohesive messaging that attracts clients and grows your business.
Content Strategy & Execution
Clarify your unique voice and value with a multichannel plan that effectively puts your brand messaging to work to achieve your goals.
Articles & Thought Leadership
Translate your organizational expertise into content that burnishes your reputation and connects with your audience.
Website & Landing Page Copy
Bring your brand vision to life with words that not only resonate with your customers, but also do their job — drive engagement and action.
Editing & Proofreading
Even Hemingway needed an editor. With the benefit of a keen eye for details, your content becomes more clear, concise, and effective.
Email Marketing
Effective and engaging campaigns align marketing and sales to engage and nurture leads, then drive conversions.
Case Studies
Social proof is a powerful tool, and well crafted customer success stories effectively demonstrate the value of your products and services.
“Michael is a skilled writer with an unusual appetite and skill set to write about complex products. But more than that, he’s gifted at bringing the team he works with together to flesh out creative ideas and cook them into an actionable content roadmap.”
Jordan Burke,
Director of Digital & Growth Marketing
Featured Work
I tell stories that reliably connect and convert, from C-level thought leadership and eBooks to case studies and direct response emails.
Fictiv: State of Manufacturing Campaign
- Hermes Creative Platinum Award Winner
- Authored eBook, landing page, social media posts, email copy, and associated thought leadership article published on Forbes.com
Engadget Rebrand
- Transformed Engadget from an aggregator of hardware news and reviews into a multimedia technology lifestyle brand
- Led Engadget.com website and logo redesign and implemented a new editorial strategy that emphasized original storytelling
Fictiv Teams Launch
- Championed the launch of Fictiv Teams with product and brand marketing teams, crafting web page, social, and email copy
Apple Watch Review
- “…The Apple Watch has arrived, and its maker has loftier aspirations for it than the smartwatches preceding it. Apple’s Watch isn’t some utilitarian gadget — it’s jewelry, an object of lust, not only for what it can do, but also for how it looks.”
Let’s get started.
How I can help you?
Michael Gorman | Portfolio 